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Transmedia vs Repurposing
When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing. Of all the artistic expressions, music is the easiest to toss...
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Gorillaz and Converse: Merchandising or Transmedia Extension?
Gorillaz are currently in the midst of commemorating their ten year anniversary. As part of the celebrations, they recently announced a partnership with Converse to release limited edition Gorillaz...
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A Transmedia Look at the Biophilia Live Tour and Education Series
As part of Björk’s Biophilia project, Björk has released a music album, an app album, and a traditional music video. I have been anxiously awaiting the arrival of the live tour, the culmination of the...
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Meet Biophilia App Developer Max Weisel
A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of...
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Chairlift’s “Met Before” and Other “Choose Your Own Adventure” Music Videos
As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video...
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Kid Koala’s “Space Cadet Headphone Experience”
Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community...
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The Lack of Narrative as Narrative
The basic concept of transmedia storytelling implies an ever presence across a multitude of spaces. This can appear daunting, especially to musicians who solely want to compose music or wish to...
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Soundplay: the Meeting of Music and Games
A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential....
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